Online Ad Spend Up 15% in 2012, Setting Yet Another Peak

It’s becoming somewhat repetitive to use the words “online ad revenues” and “record” in the same sentence. Yet once again, online ad spend has reached a new peak, hitting $10.31 billion in Q4, up 14.9% year-over-year, according to [pdf] the latest revenue report from the IAB and PricewaterhouseCoopers. That bests the previous peak for a quarter, set in Q3, which itself came after a record for first-half revenues. So it doesn’t require tremendous powers of deduction to determine that full-year spending on internet advertising reached another high in 2012, growing by 15.2% to hit $36.57 billion. (more…)