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Global Ad Spend Growth to Barely Outpace Forecast Inflation This Year
Global advertising spend (based on trends in 12 major markets) will increase by 3% this year and 5.4% next year, predicts Warc [pdf] in a new forecast. However, taking into account forecast inflation...
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Online Video: Broadcast TV Content Gets Above-Average View, Completion Rates
Research released last week by Ooyala indicated that broadcast TV is finding a welcoming audience online, and new data [pdf] from Adobe supports that finding. Compared to the average, completion rates...
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Tablets and Smartphones Generated About 1 in 4 Organic Search Visits in Q1
Tablets and smartphones combined accounted for roughly 24% of organic search visits in Q1, according to [download page] the latest quarterly report from RKG. Android devices contributed about 7% of...
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Teens Vastly Prefer Shopping In-Store to Online; Top Spending Categories Listed
More than 3 in 4 teens shop online, reports Piper Jaffray in new survey results [pdf], but they prefer to shop in-store. Asked to indicate their preference, 78% of female teens responding to the survey...
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72% of Online Video Ad Buyers Increase Spend, Grab 11% of TV Budgets
A recent study by Nielsen and the IAB recommended moving 15% of TV budgets to online video in order to increase reach at a lower cost. It seems that some online video buyers are taking heed. In their...
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1 in 5 Second-Screeners Shop for Products Seen in TV Ads
Using another device while watching TV has become a widespread activity (something discussed here and here) and while that has the potential to distract viewers, it also provides them with the...
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Viewers Not So Interested in TV Ads Rehashed on Mobile
Celtra has taken a look at video content in mobile rich media ads, researching 151 such ads viewed by more than 730,000 people running on AdCreator in Q4 2012, using a “balanced sample of different ad...
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Magazine Ad Revenues Halt Skid, Inch Up in Q1
Consumer magazine ad revenue (print only) grew by 0.5% year-over-year in Q1 2013 to reach $4.13 billion, according to recent data from the Association of Magazine Media (MPA). While ad revenue for...
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3 in 5 Tech-Savvy Mobile Owners Have Used Their Device to Redeem a Coupon
Mobile payments have been common among tech-savvy consumers, according to [pdf] results from a survey from the IAB, Viggle, and InMobi. 57% of respondents to the survey reported having redeemed a...
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Who’s Happiest? Not Young People
Millennials are 7.7% less likely than the average American to say they are happy, according to [download page] a survey conducted in March by Prosper Insights & Analytics, with only a slight...
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CEOs Still Prefer Their Online Content in Text Format, Not Multimedia
3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree, per results [download page] from a CEO.com survey that examines the ways in which 358...
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Context Seen Impacting Awareness of – and Receptiveness to – Online Ads
About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads, according to results from an online survey by Aisle A. But the environment they’re in has a significant impact on...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar 25-31, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar 25-31, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Network Television Programs, Week of Apr 1, 2013
Nielsen. Broadcast primetime programs. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned...
View ArticleTop 10 Cable Television Programs, Week of Apr 1, 2012
Nielsen. Total day cable programs. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned...
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Top Magazines Providing More – and Changing – Mobile Experiences
The number of mobile activations in the US’ top 100 magazines by circulation has grown from just 352 in Q1 2011 to 2,252 in Q4 2012, details Nellymoser [download page] in a new report. Besides the...
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Retailers’ Showrooming Strategies Remain Centered Around Price Competitiveness
As showrooming becomes increasingly commonplace among consumers, retailers face decisions about what mobile price comparison policies to adopt. According to a new report [download page] from RSR...
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