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Mobile Local Ad Spend Set to Grow at a Rapid 49.3% Annual Clip
Increasing smartphone penetration, growing consumption of the mobile internet, and concurrent increases in ad inventory should spur 49.3% annual growth in local mobile ad spending through 2017,...
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Top 10 TV Ads of Q1: Only 2 Super Bowl Spots Make the List
Ace Metrix has released its list of most effective TV ads during Q1 2013, with a surprising finding: only 2 Super Bowl spots cracked the top 10, with Budweiser’s “Brotherhood” coming in at number 5. In...
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Among Weekly Users, Online Radio Consumption Trounces Online Video
Online video has been the subject of a fair amount of research of late (see here and here for examples), and is certainly worthy of the attention. But, Edison Research and Arbitron would like to remind...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Real Estate Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Cable TV Engagement, Week of Mar 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Social Networking Websites & Forums – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Irrelevant Pop-Up Ads A Major Irritant to Consumers
A poll of Americans’ attitudes to bad ads by InsightsOne finds that more Americans are annoyed by irrelevant pop-up ads (70%) than by male (66%) or female (54%) enhancement ads, and even emails from...
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Social Logins in Q1: Google Eats Away at Facebook’s Lead
Facebook was once again the leading option in Q1 2013 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web, according to...
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Top Tablet Ad Models Uncovered; Context Matters
An exhaustive global study [download page] that took place over 14 months and reached roughly 1 in 3 tablet owners in the US claims to have uncovered the top 3 tablet advertising models: pre-roll with...
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Media Consumption is Not Necessarily a Zero-Sum Game
Heavy usage of one of the top 3 media (by reach) does not necessarily mean that less time is spent with the other media, according to [download page] results from an Edison Research and Arbitron study....
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 5-7, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Tablet Use in Front of the TV Becoming More Widespread
A survey of 3,501 consumers in Brazil, France, Italy, Spain, the UK, and the US has found that regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year. Also...
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$25 Would Buy Marketing Input From Most Consumers
The magic number is $25, says Parago in a new research study that asked consumers what their time is worth when providing feedback on products or services, listening to sales pitches and providing...
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Native Ads to Account for Growing Share of Social Media Ad Revenues
While display will remain the dominant social media advertising unit, native ad formats (such as Facebook Sponsored Stories and Twitter’s Promoted Tweets) should grow rapidly over the coming years,...
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Showrooming: Most Say They’d Need At Least A 20% Price Gap to Abandon the Store
Two-thirds of mobile device owners say they check their device while shopping in a store to see if there is a cheaper price elsewhere, according to survey results from Linkable Networks. But what is...
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Top Local Markets for Digital Media Usage Revealed
Scarborough Research has publicly released data [pdf] showing the top local markets for digital media usage last year. The research shows that use of the internet for social networking was highest in...
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Twitter Now Rivals Facebook as Teens’ Most Important Social Network
30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook, per results [pdf] from Piper Jaffray’s 25th Semi-Annual teen research project, which surveyed...
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