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More Marketers Seen Relying on Experience Than Data for Decision-Making
Only 32% of marketing professionals from around the world claim to be highly effective at engaging with individual customers, while even smaller percentages feel confident in their ability to identify...
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Content Sharing Takes on a Personal Branding Dimension
The types of content that people share may be driven more by ego than anything else, finds 33Across in a newly released study. Examining 450 of its largest publishers across 24 content categories,...
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Emails That Include Social Sharing Icons Sport Higher CTRs
Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%), according to a new study from GetReponse. That represents an even bigger boost than...
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Tablets Users Seen Heavy Consumers of Gaming Apps
An analysis of the top 200 smart device models in Flurry’s system, which represents more than 80% of all usage, reveals that while small (5%) and full-size (13%) tablets accounted for less than 20% of...
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Marketers, Salespeople Disconnect on Provision, Use of Sales Tools
There’s some friction between marketing and sales departments when it comes to the sales tools (such as collateral, ROI calculators, proposal content) used to win new customers, according to a new...
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Interactive Pre-Rolls See Growing Popularity, Engagement Rates
Interactive pre-rolls represented 36% of video ad impressions in 2012, according to AdoTube’s “2012 Global Format Index,” up from 30% in 2011 and just 19% in 2010. Along with their rising popularity,...
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Most Client-Side Marketers Still Challenged to Find Cost Savings
82% of marketers agree that with the current economic conditions, they’re challenged with identifying cost savings and reductions in their marketing and advertising efforts, per results from an...
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US Consumers Say Coupons, Contests Drive Social Bonds With Brands
Americans just seem to love discounts. Asked what the brands they follow on social media do to make them want to stay connected to them, 70% of US respondents to an Ipsos OTX survey indicated that the...
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Marketing/IT Relationship Challenges Present Roadblocks to Customer-Centricity
Asked to describe their relationship with their CIO/IT department, just 12% of marketers indicated it to be a “total partnership and alignment,” according to [download page] a new survey from the CMO...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 29-31, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Client-Side Marketer Outlook on Ad Spend Improves, Remains Shaky
A new report from the Association of National Advertisers (ANA) finds that 44% of client-side marketers decreased their ad budgets during the 6 months prior to the survey, compared to just 17% who...
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Men, Youth Respond Most to In-Stream Video Ads
An analysis by AdoTube of more than 9,500 in-stream video ad campaigns and nearly 13.5 billion impressions from across the world last year reveals that men responded more to ads than women, with a...
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Marketers Know They’re Missing Data That Could Enhance Their Customer Profiles
57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer, while another 30% believe that’s possible but they’re not...
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Daily Media Usage: Mobile Internet Consumption Increases Y-O-Y; TV Stable
A survey of 10,000 US consumers conducted by the Temkin Group finds that Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with...
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Almost 2 in 3 American Women Say They Indulge in Retail Therapy
American women are 61% more likely than men to say they shop and spend money to improve their mood, per results from an Ebates survey. The study reveals that 63.9% of women surveyed say they engage in...
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18-24-Year-Olds on Facebook Boast an Average of 510 Friends
62% of Americans aged 12 and up report having a profile on a social network, and Facebook is easily dominant, used by 58% of Americans of that age, per results [download page] from a study conducted by...
View ArticleTop 10 Mobile Phone Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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