Daily Media Usage: Mobile Internet Consumption Increases Y-O-Y; TV Stable

A survey of 10,000 US consumers conducted by the Temkin Group finds that Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device. At 3.9 hours daily, TV viewing remains the most time-consuming media activity, followed closely by going on the internet with a computer, not for work, at 3.8 hours. Both are unchanged from last year. (more…)