Marketing/IT Relationship Challenges Present Roadblocks to Customer-Centricity

Asked to describe their relationship with their CIO/IT department, just 12% of marketers indicated it to be a “total partnership and alignment,” according to [download page] a new survey from the CMO Council. While few described their relationship as “nonexistent” (5%) or “tense” (3%), most reported that they are aligned but still challenged to execute on priority projects (39%) or challenged by divergent priorities and limited budgets (28%). The results don’t bode well for marketers looking to leverage enterprise-wide data for customer-centricity. (more…)