Interactive Pre-Rolls See Growing Popularity, Engagement Rates

Interactive pre-rolls represented 36% of video ad impressions in 2012, according to AdoTube’s “2012 Global Format Index,” up from 30% in 2011 and just 19% in 2010. Along with their rising popularity, these ads also drove the highest click-through rates across all of the global markets tracked, and saw their overall engagement rate jump from 2.6% in 2011 to 3.8% in 2012. That compares with an engagement rate of 0.9% for interactive overlays. (more…)