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Tablet Use in Front of the TV Becoming More Widespread

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Accenture-Devices-Used-Multitasking-While-Watching-TV-Apr2013A survey of 3,501 consumers in Brazil, France, Italy, Spain, the UK, and the US has found that regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year. Also seeing growth in use were computers and laptops (77% vs. 61%), mobiles and smartphones (68% vs. 42%), books and newsletters (58% vs. 27%), and game consoles (34% vs. 9%), per the Accenture study [pdf]. Interestingly, tablets are being used relatively more for TV-related content than the other devices. (more…)


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