Online video has been the subject of a fair amount of research of late (see here and here for examples), and is certainly worthy of the attention. But, Edison Research and Arbitron would like to remind everyone that there’s something else out there called online radio, and among users, it’s far ahead of online video in terms of weekly consumption. According to the researchers’ study [download page], self-reported time spent per week is about 3 times higher for weekly online radio listeners (11 hours and 56 minutes) than for weekly online video viewers (4 hours). And the gap’s only getting bigger. (more…)
↧
Among Weekly Users, Online Radio Consumption Trounces Online Video
↧