Top Tablet Ad Models Uncovered; Context Matters

An exhaustive global study [download page] that took place over 14 months and reached roughly 1 in 3 tablet owners in the US claims to have uncovered the top 3 tablet advertising models: pre-roll with overlay; rich media interstitial; and banner to full page rich media. The study, conducted by VivaKi’s The Pool, reveals that each model generated higher recall and likability than their respective benchmarks, but were preferred by consumers for different attitudinal metrics. (more…)