Irrelevant Pop-Up Ads A Major Irritant to Consumers

A poll of Americans’ attitudes to bad ads by InsightsOne finds that more Americans are annoyed by irrelevant pop-up ads (70%) than by male (66%) or female (54%) enhancement ads, and even emails from deceased African leaders who have left them money (64%). Clearly, the light-hearted survey had a fairly loose definition of the term “advertising.” Nevertheless, the results do suggest that relevance matters: 58% said they are annoyed by ads for products and services they do not need. (more…)