About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads, according to results from an online survey by Aisle A. But the environment they’re in has a significant impact on their awareness and receptiveness to ads. Respondents were far more likely to say they notice (54.5%) and are receptive (56.8%) to ads when they’re on a shopping site than on a social media site (21.8% and 17.8%, respectively), for example. Awareness and receptiveness to ads also runs high on email sites, but very low on video and gaming sites. (more…)
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Context Seen Impacting Awareness of – and Receptiveness to – Online Ads
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