Retailers’ Showrooming Strategies Remain Centered Around Price Competitiveness

As showrooming becomes increasingly commonplace among consumers, retailers face decisions about what mobile price comparison policies to adopt. According to a new report [download page] from RSR Research, a greater proportion of retailers are choosing to either ignore showrooming practices or price match, although the predominant way of dealing with showrooming remains simply aiming to stay competitive. Strategies for dealing with showrooming appear to differ significantly, though, when sorting survey respondents by performance and size. (more…)