The number of mobile activations in the US’ top 100 magazines by circulation has grown from just 352 in Q1 2011 to 2,252 in Q4 2012, details Nellymoser [download page] in a new report. Besides the growth in action code use, the study also reveals some interesting shifts in their deployment, growing editorial engagement and use of image-based technologies. For example, roughly 17.6% of mobile activations appeared on editorial pages during 2012. In December 2011, there were 25 advertising codes for each editorial code. (more…)
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Top Magazines Providing More – and Changing – Mobile Experiences
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