Who’s Happiest? Not Young People

Millennials are 7.7% less likely than the average American to say they are happy, according to [download page] a survey conducted in March by Prosper Insights & Analytics, with only a slight majority (54.1%) reporting being happy or very happy. The survey results indicate that older consumers tend to be more likely to report being happy: 61% of Boomers are happy (4.1% more than average), and the Silent Generation is happiest, at 66.7% (13.9% more than the average). The results, however, sometimes differ from that pattern when looking at various subcategories of happiness. (more…)