Wealthy Households Still Watching Primetime TV; Over-Index in Streaming Subscriptions

Although they watch less TV during the day, wealthy households (income of more than $100k per year) still make up more than one-fifth share of primetime viewing, virtually unchanged from last year (20.6%) and the year before (22.2%). The data is part of Nielsen’s “Advertising & Audiences” report [download page], which analyzes the distribution of primetime TV viewing by income and education level, also finding that primetime viewing among homes headed by a college graduate remains steady at about one-quarter share. (more…)