Global Marketing Budget Outlook Continues to Rise

Marketing budget conditions improved again this month, details Warc [pdf] in its latest Global Marketing Index. The budget component of the index improved to a reading of 52.9 this month from 52.4 in February, representing the 4th consecutive month above the threshold reading of 50, and the 6th consecutive month of improving sentiment. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) (more…)