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So How Many Millennials Are There in the US, Anyway?
Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything from their media habits to their social...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jul. 12-14, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Brand Movers, June 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Hispanic and African-American Women More Likely to Count Advertising as Brand...
24% of women agree that advertising is an extremely or very important source of information when choosing brands, according to the 5th wave of “Women, Power & Money” [download page] a study...
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Positive Brand Mentions on Social Seen Relating Most Often to Features and Cost
Ogilvy has released a study in which it analyzed the advocacy content of about 7 million social media conversations surrounding 22 brands and 8 feature films across 4 countries (Brazil, China, the UK...
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1 in 2 American Adults Have Seen a Mobile Ad in the Past Month
Mobile advertising is growing by leaps and bounds, with spending up by 111% year-over-year in 2012 to reach 9% of all online ad revenues, per the latest revenue report from the IAB and...
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Consumer Products “Leaders” Leveraging Analytics to Meet Consumer Needs
15% of consumer products companies are both highly focused on their consumers and strong users of analytics, according to a study conducted by the IBM Center for Applied Insights in partnership with...
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Global Marketing Budget Growth Slows
Marketing budgets continue to improve across major regions, although growth appears to be slowing, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded...
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Industry Execs Expect Facebook Marketing Efforts to Grow; Instagram, Not So Much
Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising...
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Global Ad Spend Shows Modest Growth in Q1
After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year, per the latest figures from Nielsen. Spending was flat in North America, while...
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Slow Social Response Times Prove Annoying to Millennials
A growing number of consumers around the world are contacting brands through social media channels, to the extent that customer service and audience engagement is now seen as one of the top...
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Web Traffic Trends in June: Retail, Gaming Sites Enjoy Moderate Bump
Americans settled into the Summer heat last month by increasingly visiting retail and gaming sites, according to the latest data from comScore’s Media Metrix. Together, retail and gaming site...
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Facebook Still the Top Content Sharing Destination
About half of content shared to social networks was shared to Facebook during Q2, according to an analysis of client data from Gigya. But while Facebook got the most shares, other networks are also...
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Marketers Identify The Channels For Which Dynamic Personalization Is Most...
About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance, according to [download...
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Netflix Users Say They’re Watching Less Premium Cable
Subscription streaming service viewing may be eroding consumption of premium cable channels such as HBO and Starz, according to details from a new report released by GfK. The report asked users of...
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How B2B Decision-Makers Are Using Social Media
Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to [download page] results from a newly-released Forrester Research study. That said, their motivations...
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Higher-Growth Enterprises More Likely to See CRM as “Critical, Way of Life”
Higher-growth organizations (those with the greatest revenue and profit growth rates relative to their industry peers) are almost 50% more likely to see customer relationship marketing (CRM) as a...
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Real-Time Marketing: Top Concerns and Benefits
Real-time marketing, most often described as “dynamic personalized content across channels,” is a highly important pursuit for marketers today, per study results [download page] from Neolane and the...
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Hispanics Were Not The Fastest-Growing Minority Group Last Year
Contrary to perception in some parts, Hispanics were not the fastest-growing race or ethnic group in the US last year, according to recent data from the US Census Bureau. Instead that distinction...
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Social Media Sites, Search Engines Ranked by Visitor Satisfaction
The American Customer Satisfaction Index (ACSI) has released its annual look at the “e-business” sector, which consists of ratings for social media sites, portals and search engines, and online news...
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