Slow Social Response Times Prove Annoying to Millennials

A growing number of consumers around the world are contacting brands through social media channels, to the extent that customer service and audience engagement is now seen as one of the top organizational areas where social tools carry the most heft. Results from a new study [download page], conducted by Havas Worldwide, suggest that consumer expectations are high for social responsiveness, and that brands that fail to meet those expectations risk alienating a large portion of consumers. (more…)