Higher-Growth Enterprises More Likely to See CRM as “Critical, Way of Life”

Higher-growth organizations (those with the greatest revenue and profit growth rates relative to their industry peers) are almost 50% more likely to see customer relationship marketing (CRM) as a critical way of life than lower-growth organizations (36% vs. 25%), details Merkle [download page] in a new study. The survey of more than 350 leaders within large US enterprises ($1 billion in revenue and higher) reveals that higher-growth organizations are much more likely to perform 6 key business capabilities crucial for CRM at above-average levels. (more…)