About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance, according to [download page] survey results from Neolane and the Direct Marketing Association. While respondents most often define real-time marketing as a cross-channel endeavor, they clearly believe that dynamic personalization is more important to some channels than others. (more…)
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Marketers Identify The Channels For Which Dynamic Personalization Is Most Important
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