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Top-Performing Retailers Not So Sure Future Growth Will Be All Digitally-Driven
Consumers continue to spend more and more online, as evidenced by the latest figures from comScore showing that Q1 represented the 14th consecutive quarter of year-over-year growth in retail e-commerce...
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Store Emails Seen Key Inspiration for Online Purchases
In conjunction with a new monthly e-commerce tracking initiative, Shopzilla has released research from a survey of online shoppers conducted immediately after their purchases from the Bizrate Insights...
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Few Social Media Advertisers Using Advanced Targeting
Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties, according to [download page] a study conducted by Forrester...
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Affluents, Not Keen Showroomers
Wealthy consumers are as likely to make purchases in-store as online, and few have embraced showrooming, loosely defined as the practice of checking out a product in-store before buying online....
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Twitter’s 1% Generates 20% of Tweets
Twitter activity is highly concentrated among a small subset of heavy users, according to an analysis from researchers at the University of Illinois, published in First Monday. The study used Twitter...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 10-12, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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3 in 4 SMB Employees Say They Check Email Outside of Work Hours
Email is still very much an ingrained activity among SMB employees, to the extent that 74% check work email outside of standard work hours, with most of those doing so at least several times a day,...
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UK Marketers Upping the Digital Ante
A global shift in marketing budgets from traditional to digital media has been well documented of late, and new survey results from Martini Media suggest that UK marketers are hopping aboard the...
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Tablet Impressions Growing Quicker Than Smartphones
The volume of smartphone impressions on the Millennial Media platform is increasing, but not as quickly as impressions from non-phone connected devices, represented primarily by tablets, according to...
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7 in 10 Americans Say Radio is Part of Their Daily Routine
While a recent survey found a majority believing that in 5 years, Americans will primarily listen to streaming radio versus traditional AM/FM radio, another study, this time from Clear Channel Media...
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Americans to Spend $4.6 Billion on Graduation Gifts This Year
Graduation season is here, and Americans will shell out $4.6 billion to reward high school and college seniors, per results from a survey conducted for the NRF by BIGinsight. Gift-givers will spend...
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3 in 10 Consumers Cut Spending, Say It’s Their New Normal
Fewer Americans are cutting their spending when compared to prior years, but most of those who are say that this is their “new normal,” according to survey results from Gallup. Overall, 73% of...
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Americans Slightly More Discerning Than Others With Their Online Sharing
Americans may not be as keen to share personal and other content online as citizens in other countries, suggests a survey from Ipsos OTX. The study asked respondents to identify how much they share...
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Got Questions For Brands on Twitter? Expect A Response 38% of the Time
Socialbakers has released its latest “Socially Devoted” figures for Q1, and the results are a mixed bag. On the one hand, the average response rate grew 6% points quarter-over-quarter to 38%, after...
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Radio Revenues Flat in Q1
Americans might be listening to more radio, but radio’s advertising revenues aren’t going anywhere, at least for the time being. In Q1, total expenditures were flat, at $3.5 billion, according to [pdf]...
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Ad Engagement Relatively Strong For Made-for-Web Video Content
Made-for-web content performs just as well as repurposed TV content when it comes to ad engagement, according to research from Tremor Video. The study, named “Upfront, NewFront, Nupfront,” compared ad...
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Looking for the Best Gas Prices? Mobile Searchers Convert Quickly
Smartphone and tablet users who search for gas and convenience store information (“gas and convenience searchers”) tend to be ready to act on what they find, according to the latest data release from...
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Most UK Marketers Marrying SEO Activities With Content Strategy
2 in 3 UK agencies say their clients’ content strategy is integrated with their SEO activity, while 16% say that SEO drives their clients’ content strategy, according to [download page] a new study...
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In Which Categories Are Lowest Prices Most Important to Women?
There are many factors aside from price that women take into account when choosing a brand, according to results from the 5th wave of Ipsos MediaCT’s “Women, Power & Money” study, co-developed with...
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Digital Ad Agencies Sour on TV, Turn to Online Video
Digital ad agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video, according to a survey conducted by Rocket Fuel among 149 digital agency...
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