Consumers continue to spend more and more online, as evidenced by the latest figures from comScore showing that Q1 represented the 14th consecutive quarter of year-over-year growth in retail e-commerce spending. In general, retailers feel that future retail growth will come primarily from digital channels, not stores, with 40% agreeing with that sentiment, versus 29% disagreeing, per results from a new RSR Research survey [download page]. However, top-performing retailers aren’t as convinced: just 6% “strongly agree” that digital will be the primary driver of future growth, compared to 11% of respondents on average. (more…)
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Top-Performing Retailers Not So Sure Future Growth Will Be All Digitally-Driven
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