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Loyalty Programs Seen Having Desired Influence on Consumer Behavior
The average consumer is a member in more than 7 loyalty programs, and many have room for more, details Maritz Loyalty Marketing [download page] in a new report. While respondents reported being active...
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Security Concerns, Poor User Experience Cause 2 in 3 to Abandon Mobile...
Roughly 7 in 10 smartphone and tablet owners have tried to make purchases on their device, indicating a high degree of comfort and enthusiasm with mobile commerce, according to a new study commissioned...
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Who’s Advertising to Hispanics Online?
Media Economics Group has released a list of the top advertisers on Hispanic websites during Q1 2013, revealing that Procter & Gamble (P&G) and Toyota were by far the leading advertisers, neck...
View ArticleTop 10 Mobile Phone Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Content Management Systems Said Falling Short in Facilitating Digital Objectives
Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence, finds Econsultancy [download page] in a new report sponsored by Adobe. Instead, while a...
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Millennials Recognize Growing Value of Face-to-Face Interactions
Perhaps the exhibitions industry shouldn’t be too worried about younger, digitally-obsessed generations shunning face-to-face contact. According to a new study [download page] from the Center for...
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43% of Music Fans Notice Brand Sponsorships
Music fans not only appreciate artists, but also the brands that sponsor their events, according to [download page] a report from Nielsen. The “US Entertainment Consumer Report” reveals that 43% of...
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US Mobile Marketing Spend Projected to Almost Double in the Next 2 Years
The mobile marketing ecosystem is demonstrating rapid growth, with $6.7 billion spent by client-side marketers and retailers in 2012, according to [download page] a study commissioned by the Mobile...
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Top 5 “Creepy and Weird” Loyalty Program Uses of Member Information
Consumers find some uses of personal information for loyalty programs to be “cool and exciting” (such as personalized discounts based on purchasing habits), but others exceed privacy boundaries and are...
View ArticleTop 10 Broadcast TV Engagement, Week of Apr 22-28, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr 22-28, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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US Retail E-Commerce Spend Up 13% Y-O-Y in Q1
US retail e-commerce spending grew by 13% year-over-year to reach $50.2 billion, estimates comScore in newly-released data. That makes Q1 only the second quarter to exceed the $50 billion threshold,...
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A Range of Rewards Will Incentivize Brand Engagement From Moms
81% of mothers will engage more with a brand if they are offered a reward, details PunchTab in new survey results, with mothers likely to respond to a variety of reward options in several different...
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When Researching In-Store, Smartphone Users Turn to Search First
79% of smartphone owners qualify as “smartphone shoppers,” says Google in new study results, using their devices to assist with shopping at least once a month. 84% of these smartphone shoppers use...
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Top Brands Paying More Attention to Instagram
The number of Interbrand 100 brands with an Instagram account has grown to 67 as of May 1st, per a new study by Simply Measured, up from 59 on February 1st. While that’s not quite at the same adoption...
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Tablets Gobble Up 23% of Their Millennials Owners’ Video Viewing Time
Some tablet owners are spending a significant amount of time watching video on their devices, details GfK in a new data release. According to the study, among tablet owners, Millennials (born...
View ArticleTop 10 Brand Movers, April 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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