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42% of North Americans Plan to Spend on Discretionary Items This Year
North Americans are becoming more confident in spending, according to [download page] results from a Nielsen survey of consumer confidence and spending intentions. In Q1, 42% of respondents (all...
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3 in 4 Ad Agencies Believe Digital Video Is Equally or More Effective Than TV
75% of ad agencies responding to a BrightRoll survey believe that video is equally or more effective than TV, and that’s up from 64% who believed that to be the case in last year’s survey, according to...
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Tumblr and Snapchat Emerge as Popular SocNet Choices Among Gen Z Radio Listeners
The newly-released Techsurvey9 from Jacobs Media contains some very interesting data about the social networking preferences of Gen Z (born in 1993 or later) radio listeners. The study, which finds...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 3-5, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Social Networking Websites & Forums – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Real Estate Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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2 in 3 Small Businesses Using Mobile Tech, Mainly For Social and Email Efforts
66% of small businesses are putting mobile technology to use in some way to market and/or operate their businesses, according to survey results from Constant Contact. The most common ways of doing so...
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Average CMO Tenure Keeps Trending Up
The average tenure for CMOs of leading US consumer brand companies reached 45 months in 2012, continuing a steady rise from a low of 23.2 months in 2006, according to study results from Spencer Stuart....
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Mobile Advertisers Shift Towards More Precise Geo-Targeting Techniques
58% of national brand advertising campaigns employed geo-precise targeting (including geo-fencing and geo-behavioral targeting) in Q1, according to a new report from xAd. That’s more than double the...
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Radio Benefits From Triggering Its Listeners’ Emotions
Companies can stand to reap rewards from creating emotional connections with consumers, and it seems that radio benefits in its own way from emotional triggers. According to a Jacobs Media survey of...
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Social Ads Continue to Be Exceptionally Good at Delivering High-Quality Users
In Q1, social vastly outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according...
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Consumers, Armed With Alternative Sources, Say Live TV is a Minority of Their...
An average of just 44% of viewing of full-length TV shows is live, according to [download page] respondents to a study from Vubiquity. However, the survey was limited to consumers with access to...
View ArticleTop 10 Portal Frontpages – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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B2B Publishers Report Relatively Unchanged Revenue Mix
B2B publishers, especially larger publishers with more than $5M in annual revenues, continue to have difficulty diversifying their revenue sources away from print advertising, finds FOLIO: magazine in...
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Digital Coupon Users Said Making More Grocery Trips, Spending More
Digital coupon users – particularly heavy users – shop more often than the average shopper, and spend more heavily when they do, details Coupons.com in research conducted by GfK. The study looked at...
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Millennials Struggling Financially; 38% Have Difficulty Affording Groceries
Millennials might be a prized target for marketers, but their financial health is under fire, details Information Resources, Inc. (IRI) in its latest MarketPulse Survey. The Shopper Sentiment Index,...
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