Radio Benefits From Triggering Its Listeners’ Emotions

Companies can stand to reap rewards from creating emotional connections with consumers, and it seems that radio benefits in its own way from emotional triggers. According to a Jacobs Media survey of more than 78,000 radio listeners in the US and Canada, 40% said a main reason for listening to AM/FM radio is to get in a better mood, with another 40% citing this as an important reason. Additionally, about 7 in 10 say that wanting to escape from the pressures of an everyday life is an important or main reason to listen, and about 8 in 10 listen because radio keeps them company. (more…)