Tumblr and Snapchat Emerge as Popular SocNet Choices Among Gen Z Radio Listeners

The newly-released Techsurvey9 from Jacobs Media contains some very interesting data about the social networking preferences of Gen Z (born in 1993 or later) radio listeners. The study, which finds that radio listeners in the US and Canada are highly social overall, shows that compared to older generations, Gen Z listeners have a strong affinity for emerging social networks such as Tumblr and Snapchat, and are less drawn to Facebook. In fact, the survey finds that Baby Boomers (born between 1946-64; 73.3%) are as likely as Gen Zers (72.9%) to have a Facebook account. The results come on the heels of research from Piper Jaffray which found Twitter challenging Facebook as American teens’ most important social network. (more…)