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Inbound Marketers Struggle to Calculate, Prove ROI
41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t, according to HubSpot’s newly-released “State of Inbound Marketing 2013” report....
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Online Video Ad Views Reach Record High of 13.2 Billion in March
Online video ad views jumped to a record high of 13.2 billion in March, up about 33% month-over-month, details comScore in its latest Video Metrix data release. To put that 13.2 billion figure in...
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QR Code Scanning Isn’t Just A Young Person’s Activity
QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to [download page] data released by ScanBuy. The company, which says...
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Global Ad Spending: Telecom and FMCG the Fastest-Growing Sectors
Global ad spending grew by 3.2% last year, but some sectors fared better than others, details Nielsen in further results released publicly from its Global AdView Pulse report. At the forefront of...
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B2B Sales Reps Missing Tools For Effective New Product Launch Messaging
A survey of about 400 B2B salespeople and marketers around the world, conducted by Corporate Visions, has found that salespeople are not being armed with the right tools to deliver new product...
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Digital Marketers Say It’s Becoming More Important to Rank in Global Search...
6 in 10 search marketers believe that it will be either much more (27%) or more (36%) important to rank in global search engines this year compared to last, according to results from BrightEdge’s “2013...
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Inbound Phone Calls, In-Person Visits Said Best for Generating Sales Leads
Talking to people works, according to results from Ifbyphone’s “State of Marketing Measurement: Survey Report” [download page]. Asked to rate various marketing tools for their effectiveness in...
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CMOs Predict Sizable Budget Shift to Digital Marketing
Fresh on the heels of a report finding that 4 in 10 global marketers around the world will be reallocating budgets to digital marketing (a report which itself came shortly after a US-based study...
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Travel Industry’s Marketing Efforts Pay Off More With Women, Parents
Roughly 8 in 10 Americans pay attention to travel marketing and advertising, according to results from a survey commissioned by SpringHill Suites, a Marriott International brand. Marketers’ efforts...
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Almost Half of Mobile Owners Rely Only on Their Devices for Local Purchase...
Smartphone and tablets owners are extremely reliant on their devices when researching local products and services, per new data [download page] from xAd and Telmetrics. The second annual US Mobile...
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CMOs Point to Biz Inefficiencies as Chief Barrier to Implementing Digital Focus
Digital marketing is “game-changing,” says Accenture in a new report looking at how CMOs around the world are working to create a seamless customer experience. But while it’s critical to implement a...
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Brands Answering More Fan Questions on Facebook, but Taking Longer to Do So
Consumers are increasingly turning to social media for their servicing needs, and brands are steadily becoming more responsive to their inquiries. According to Socialbakers’ latest quarterly “Socially...
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Why Watch Online Video?
The IAB has released a new research report [pdf], conducted by GfK, in conjunction with the 2013-2014 NewFronts event. As part of the study, the researchers reveal that among monthly users, network TV...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 26-28, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Loyalty Trumps Promos for Many Restaurant Visitors
42% of consumers are loyal to their favorite restaurants and will go to them regardless of whether or not they have a promotion, details The NPD Group in a new report. Even so, about one-quarter...
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1 in 2 Tablet Owners Recently Played a Video Game on Their Device
50% of tablet owners played a video game on their device in the past 30 days, according to [pdf] new data released by GfK MRI iPanel. While tablet owners use a variety of devices to play games, they’re...
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Facebook: Mobile’s Share of Users – and Ad Revenues – Keeps Growing
Facebook released its Q1 earnings yesterday, showing mobile’s growing influence on the social network, consistent with various recent research reports (such as this one). According to the release, the...
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Who’s Watching Online Video?
Online video attracts a significant audience, with 1 in 5 or more American adults watching a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%)...
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Majority of Brand Engagement on Pinterest Appears Community-Driven
Content engagement on Pinterest is more often initiated organically by users than from brand-owned accounts, at least in the fashion/retail, auto, and electronics categories, per a new study from...
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US Ad Revenues to Inch Ahead This Year, Expand by 6% in 2014
The US advertising market is quite heavily affected by political spending and the Olympics (P&O), with TV particularly influenced by cyclical P&O spending, according to [download page] the...
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