Almost Half of Mobile Owners Rely Only on Their Devices for Local Purchase Decisions

Smartphone and tablets owners are extremely reliant on their devices when researching local products and services, per new data [download page] from xAd and Telmetrics. The second annual US Mobile Path-to-Purchase Study reveals that 46% use their device exclusively as their primary or default tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC. Additionally, half use their device at the beginning of the research process, and one-third use their device throughout the purchase process. (more…)