Travel Industry’s Marketing Efforts Pay Off More With Women, Parents

Roughly 8 in 10 Americans pay attention to travel marketing and advertising, according to results from a survey commissioned by SpringHill Suites, a Marriott International brand. Marketers’ efforts seem to have their desired effect, too: 28% of respondents said that the industry’s marketing and advertising helps incentivize them to go on vacation. Women were 44% more likely than men to feel that way (33% vs. 23%), and the gap between parents and non-parents was even greater, at 54% (37% and 24%, respectively). (more…)