Online video ad views jumped to a record high of 13.2 billion in March, up about 33% month-over-month, details comScore in its latest Video Metrix data release. To put that 13.2 billion figure in context, it means that video ads accounted for one-quarter of all videos viewed. Video ad reach extended to 52% of all Americans an average of 82 times during the month. In February, video ads had a similar reach, though frequency was almost 25% less (63 times on average). (more…)
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Online Video Ad Views Reach Record High of 13.2 Billion in March
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