Inbound Phone Calls, In-Person Visits Said Best for Generating Sales Leads

Talking to people works, according to results from Ifbyphone’s “State of Marketing Measurement: Survey Report” [download page]. Asked to rate various marketing tools for their effectiveness in generating sales leads, respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential). In-person visits were virtually on par with inbound phone calls, with a rating average of 3.48. (more…)