2 in 3 Small Businesses Using Mobile Tech, Mainly For Social and Email Efforts

66% of small businesses are putting mobile technology to use in some way to market and/or operate their businesses, according to survey results from Constant Contact. The most common ways of doing so are to optimize social media marketing (73%) and email marketing (71%) for mobile devices, with far fewer (34%) offering mobile-optimized websites. The results come soon after research from eWayDirect, which similarly found that slightly less than half of B2C marketers were optimizing emails for mobile. (more…)