Millennials Recognize Growing Value of Face-to-Face Interactions

Perhaps the exhibitions industry shouldn’t be too worried about younger, digitally-obsessed generations shunning face-to-face contact. According to a new study [download page] from the Center for Exhibition Industry Research (CEIR), 61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago. That’s the highest percentage of any generation, with older Millennials and young Gen Xers (aged 28-39; 53%) the next-most confident about the growing value of face-to-face interaction in this setting. (more…)