Content Management Systems Said Falling Short in Facilitating Digital Objectives

Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence, finds Econsultancy [download page] in a new report sponsored by Adobe. Instead, while a majority believe that content management should help them meet a variety of business goals, such as improving user and customer engagement and brand-building through positive experiences, less than one-third rate their CMS as good for helping them deliver against those objectives. Additionally, 6 in 10 respondents don’t believe their CMS allows them to have a complete view of engagement across all channels. (more…)