43% of Music Fans Notice Brand Sponsorships

Music fans not only appreciate artists, but also the brands that sponsor their events, according to [download page] a report from Nielsen. The “US Entertainment Consumer Report” reveals that 43% of music fans notice when a brand or product sponsors an artist or brand. Reaching these fans is an important endeavor: while they represent only 40% of music consumers overall, they account for 75% of spending on music. Separate results suggest that some of these fans will be persuaded to try a product by the brands’ promotional activities. (more…)