Loyalty Programs Seen Having Desired Influence on Consumer Behavior

The average consumer is a member in more than 7 loyalty programs, and many have room for more, details Maritz Loyalty Marketing [download page] in a new report. While respondents reported being active in slightly less than two-thirds of their programs, their responses tended to show that the programs do have an influence on their behavior. That is, roughly 6 in 10 agreed that they modify when and where they buy in order to maximize their benefits, and close to half agreed that they modify what brands they buy to maximize their benefits. (more…)