Affluents, Not Keen Showroomers

Wealthy consumers are as likely to make purchases in-store as online, and few have embraced showrooming, loosely defined as the practice of checking out a product in-store before buying online. According to new research from the Luxury Institute, 78% of wealthy consumers (earning at least $150,000 a year) had bought something in a store in the previous 12 months, and 77% had ordered something online via computer. Only 1 in 4 reported buying online after checking out merchandise in-store (the study did not mention the use of a mobile device in-store). (more…)