Tablet Impressions Growing Quicker Than Smartphones

The volume of smartphone impressions on the Millennial Media platform is increasing, but not as quickly as impressions from non-phone connected devices, represented primarily by tablets, according to [download page] Millennial Media’s latest Mobile Mix report. In Q1, the company reports that non-phone connected devices accounted for 25% of total platform impressions, up from 20% a year earlier. That 5% point gain came entirely at the expense of smartphones, which dropped from 75% to 70% share of impressions. Feature phones, somewhat surprisingly, kept steady at 5%. (more…)