Most UK Marketers Marrying SEO Activities With Content Strategy

2 in 3 UK agencies say their clients’ content strategy is integrated with their SEO activity, while 16% say that SEO drives their clients’ content strategy, according to [download page] a new study from Econsultancy produced in association with NetBooster. Company marketers to a large extent concur with agency opinions: 59% say their SEO activities and content strategy are integrated, while 12% say SEO is driving their content strategy. (more…)