So How Many Millennials Are There in the US, Anyway?

Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything from their media habits to their social influence, to even their alcohol preferences. Those analyses are all helpful in their own right, but –  stepping back to the big picture for a moment – how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted demographic is. (more…)