Hispanic and African-American Women More Likely to Count Advertising as Brand Info Source

24% of women agree that advertising is an extremely or very important source of information when choosing brands, according to the 5th wave of “Women, Power & Money” [download page] a study developed by Ipsos MediaCT with FleishmanHillard and Hearst Magazines. Interestingly, though, that figure goes up to 38% among Hispanic women and 37% among African-American women. That’s one of a few results that appear to show a similarity in attitudes between these two key segments. (more…)