Global Marketing Budget Growth Slows

Marketing budgets continue to improve across major regions, although growth appears to be slowing, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 51.5, down from last month’s 52.7 and May’s peak of 54.3, but still marking the 7th consecutive month above the threshold value of 50. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) (more…)