Industry Execs Expect Facebook Marketing Efforts to Grow; Instagram, Not So Much

Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising executives found that 62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady. While respondents are bullish on Facebook, they’re less sure about Instagram. (more…)