Social Media Sites, Search Engines Ranked by Visitor Satisfaction

The American Customer Satisfaction Index (ACSI) has released its annual look at the “e-business” sector, which consists of ratings for social media sites, portals and search engines, and online news and information sites. And this year the news isn’t good. The social media category saw its overall score fall a point to 68 on ACSI’s 100-point scale, a reading that puts it above only internet service providers (ISPs) and on par with the chronically low-rated TV service providers. And while search engines and portals scored higher, their aggregate reading saw a significant drop. (more…)