Clik here to view.
E-Commerce in Q2: Tablet Traffic as Valuable as Traffic From Computers
During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value (AOV), according to [download page] the...
View ArticleClik here to view.
Mobile In-Store Research Frequency Seen Increasing Alongside Price Point
While this may represent a case of research supporting intuition, a new study [pdf] from Columbia Business School and AIMIA finds that, generally speaking, the higher the product’s price point, the...
View ArticleClik here to view.
Nielsen’s Top 10 DMAs, 2013-2014
Nielsen recently released its local TV market universe estimates [pdf], comparing the DMA rankings for 2013-2014 with the prior year. While there were no surprises among the top 10, which remained...
View ArticleClik here to view.
ROI Rankings: Facebook Deemed More Important Than Twitter and LinkedIn, Less...
Asked to rank 5 key online advertising platforms by importance in terms of ROI, respondents to a survey conducted by Ad Age and RBC Capital Markets put Google on top, giving it an average rating of 2.1...
View ArticleTop 10 Brand Movers, August 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleClik here to view.
Consumer Interest in Wearable Tech Currently Low
3 in 4 American adults are aware of at least one wearable computing device, per recent survey results from TNS. But awareness and interest are far apart for the time being: just 9% are currently...
View ArticleClik here to view.
Search Still King of E-Commerce Referrals in Q2, But Email Traffic Converts Best
Search engines still dominate email and social media as an e-commerce traffic driver, according to Monetate’s latest quarterly e-commerce report [download page] covering Q2 2013 activity. About...
View ArticleClik here to view.
Few Marketers Consider Facebook to Hold A “Critical” Role in Their Overall Mix
More than 8 in 10 marketers are using Facebook as a marketing channel, and almost all expect to use it in the next 12 months, per results from a survey conducted by Ad Age and RBC Capital Markets....
View ArticleClik here to view.
How Do Affluent Luxury Buyers Research Their Purchases?
More than 9 in 10 luxury buyers search for information prior to making a purchase, according to [pdf] a study conducted by Google and Ipsos across 9 markets. The report indicates that online research...
View ArticleClik here to view.
The Demographics of “Cell-Mostly” Internet Users
63% of mobile phone owners used their devices to go online as of May this year, according to [pdf] a new report from the Pew Research Center’s Internet & American Life Project, and of those, 34%...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 13-15, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
How Corporate Marketers Should Refer to the LGBT Community
Gay men and lesbians favor certain terms over others when it comes to their use by corporations, according to [download page] a Community Marketing Inc. survey of more than 10,000 gay and bisexual men,...
View ArticleClik here to view.
As Social Ad Budgets Grow, Brands Look to Boost Reach of Select Facebook Posts
Roughly 8 in 10 marketers plan to increase their social media spending over the next 3 years, the majority of whom expect to hike their spending by upwards of 25%, according to survey results released...
View ArticleClik here to view.
Radio’s Weekly Reach Continues to Expand
Radio advertising revenues may be flat or even declining so far this year, but a lack of audience doesn’t seem to be the culprit. According to a recent report from Arbitron, radio now reaches 242.2...
View ArticleClik here to view.
CMOs Want More Ownership of the Mobile Web Strategy; CIOs Do Not Agree
Asked how they would like to see ownership of mobile web strategy changed, 51% of CMOs surveyed by NetBiscuits [download page] indicated that they should get more ownership, compared to just 9% who...
View ArticleClik here to view.
Which Forms of Advertising Do Consumers Trust – and Act On – the Most?
Online consumers around the world place their greatest amount of trust in earned media, while TV wins among paid media, finds Nielsen [download page] in its latest “Trust in Advertising” report. 84% of...
View ArticleClik here to view.
Marketing Budget Optimism Expanded During the Summer Months
Global marketing budgets continue to improve, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 52, up 0.5 points from last month and...
View ArticleClik here to view.
Privacy A Growing Concern For Almost 2 in 3 Internet Users
TRUSTe has released its third US “Consumer Data Privacy Study – Advertising Edition,” indicating rising privacy concerns among online adults. 9 in 10 consider the issue to be really (55%) or somewhat...
View ArticleClik here to view.
No Spike in TV Tweets During Ads
Tweets influence ratings for some TV episodes, Nielsen recently declared. But are viewers tweeting during programs or tuning out during commercial breaks to join in the buzz? According to new data from...
View ArticleClik here to view.
Two-Thirds of Marketers and Agencies Likely to Invest in Native Ads and...
Branded content marketing – ranging from native advertising to content hubs, advertorials and branded entertainment – is one of the topics du jour, deemed an increasingly important part of the...
View Article