Search Still King of E-Commerce Referrals in Q2, But Email Traffic Converts Best

Search engines still dominate email and social media as an e-commerce traffic driver, according to Monetate’s latest quarterly e-commerce report [download page] covering Q2 2013 activity. About one-third of the sampled e-commerce site visits in Q2 came from search, compared to roughly 2.4% from email and just 1.1% from social media. But when it came to conversion rates, email (3.34%) outperformed both search (1.94%) and social (0.79%) by a fairly sizable margin. (more…)