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Consumer Interest in Wearable Tech Currently Low

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TNS-Consumer-Interest-Wearable-Tech-Sept20133 in 4 American adults are aware of at least one wearable computing device, per recent survey results from TNS. But awareness and interest are far apart for the time being: just 9% are currently interested in using the devices, according to the study. Concerns regarding cost and privacy appear to be hindering further interest: 55% believe that the technology will be too expensive for them, while 31% cite privacy as a barrier to adoption. Roughly 1 in 5 also feel they already have too many devices. (more…)


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