More than 9 in 10 luxury buyers search for information prior to making a purchase, according to [pdf] a study conducted by Google and Ipsos across 9 markets. The report indicates that online research is more popular among respondents in fast-growing luxury markets such as Brazil and China than in traditional luxury markets such as France, the US, and Germany, where the average age of buyers is older. Roughly half of the information sources checked overall are online. (more…)
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How Do Affluent Luxury Buyers Research Their Purchases?
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