E-Commerce in Q2: Tablet Traffic as Valuable as Traffic From Computers

During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value (AOV), according to [download page] the latest quarterly e-commerce report from Monetate. Tablet traffic converted at an average rate of 2.54%, on par with computers’ average rate of 2.56%, with smartphone conversion rates continuing to lag far behind at 0.96%, though that was an improvement from prior quarters. The three device types were more closely aligned in terms of average order values. (more…)